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HERO BRAND AWARDS

Recognising Brands Who Do Social Good Worldwide

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Hero Brand Awards


Hero Brand Awards is an International award which seeks to recognise and publicise companies and individuals who are contributing to the good of society.

Heroes inspire us, they shape our culture and create history. Heroes elevate us emotionally. 

They strengthen us physically. Heroes change the way we see the world. 

They encourage us to transform ourselves for the better. 

Heroes give us hope. 

Hero Brand Awards celebrates those in business world who in their deeds, create social changes that make our world better. 

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If you believe a brand or individual is deserving of recognition of this award. Or if you would like to apply for this award, please review the following criteria before applying.

Applicant must be free of scandals and any incidents of deliberate fraud. 

Applicant must have demonstrated a commitment to perform social good in their community or has significant monetary contributions. 

Applicant's contribution must create good for many and not for an elite few. 

Categories



EMERGING HEROES

Companies that are young (less than 3 years) but doing commendable social good.

 

 



ESTABLISHED HEROES

Large corporations who demonstrate a commitment for social good in their communities and beyond.

 



PERSONAL HEROES

For individuals and solopreneurs who are making a positive impact in the community. 

 



OVERNIGHT HEROES

For businesses who have pivoted and are doing social good in a massive way. 

 

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RECOGNITION


Award winners will be given our designer trophy and we will recognise the good work of each winner. 

A virtual award presentation ceremony will be given to a large crowd with a celebrity keynote speaker.

Winners of Hero Brand Awards will receive: 

  • A trophy to recognise the Winner's contributions to society 
  • Licensing rights to use our Winner's seal in all your marketing collateral 
  • Publicity for the Winner's awards presentation in order to draw crowds 
  • Online press releases of the Winner's achievement to thousands of international journalists and media outlets.

COUNCIL OF HEROES


Yoshihisa Nakano

Born in Tokyo in 1944, graduated from Chiba University of Commerce in 1967. After working at Isetan Corporation (now Mitsukoshi Isetan Co. Ltd.), he joined Suzuya Corporation, as Executive Vice President, opening overseas stores in Paris and New York.

Cho Kay-Hyun 

Chairman of the Brand Marketing Association, a corporation accredited by the Ministry of Trade, Industry and Energy. Also the president of the Korea International PR Association and was the first vice president of the Korea Public Relations Association, and an advisory member of the Korea PR Association.

Dr. Ed Forrest

Dr. Ed Forrest served as Associate Dean, MBA Director and Chair of the Department of Business Administration in the College of Business & Public Policy at the University of Alaska – Anchorage (2000-2020). Graduated with Ph.D. from the University of Wisconsin-Madison (1981), taught at Florida State University 1977-1995) and Griffith University, Queensland, Australia - where he was Head of School- Marketing (1997-2000).  

Merlee Cruz-Jayme

The 2019 Drum Global Ranking announced the top 100 Chief Creative Officers in the world, and there were only 8 women in the list. One of them is Merlee Jayme. The Global President of Dentsu Mcgarrybowen, and "Chairmom" of Dentsu Jayme Syfu, she is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific AOY. 

Hung Vo

One of Vietnam's most influential industry practitioners since 2017. A marketer behind the significant comeback of Vietnam's heritage brand of Biti's,  driving double domestic business over 3 years, regaining the market leadership of Biti’s in Vietnamese footwear market and beyond.

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EMERGING HERO CATEGORY 2020

HAPPY HEART FOUNDATION, THAILAND

“When you do good merits with unconditional love and wholeheartedly give, it will make an impact on your soul, reaching the real meaning of ‘Happy Heart’. The total euphoria in your heart that no other words can describe.”

Those profound, heart-warming words have served as the guiding principle for Vorachand Por Thiengtham, the Founder & Chairperson of Happy Heart Foundation.

Happy Heart Foundation, based in Bangkok, Thailand, is a private foundation that was founded in July 2013 by Vorachand after it had been running under “The Happy Heart Group” for 4 years.

It aims to provide poor, rural kids in Northern Thailand with education, based on the belief that every child should have the opportunity and the right to learn. With access to education and basic life skills, these children can escape a life of poverty and become self-sufficient.

The schools that are currently being supported are:

  • Raj Phatthana School, Chiang Rai Province
  • Ban Noen Phayom School, Prachuap Khiri Khan Province
  • Ban Khao Daeng School, Prachuap Khiri Khan Province
  • Ban Maisanti School, Mae Salong Nok, Chiang Rai Province

Happy Heart Foundation also runs a Food for Thought Program. This innovative program ensures that these kids have enough food so that they can have healthy minds and are able to focus on their studies.

Under this brilliant program, the kids learn to grow their own vegetables and also raise chickens to produce eggs. These vegetables and eggs are then sold to the school at below market price to provide lunch to the school children.

The kids then use the money earned to re-invest into their next choice of vegetable seeds and the whole cycle repeats. This program helps them learn farming and also basic business skills.


If you'd like to apply for this prestigious award, please click the button below

ESTABLISHED HERO CATEGORY 2020

BINALOT FOODS, PHILIPPINES

Rommel T. Juan started his business Binalot based on fond memories of his mother’s cooking, which was Filipino comfort food wrapped in banana leaves. The name “Binalot” is actually coined from the Filipino word “balot” meaning “wrapped”.

Fresh out of Dela Salle University with a degree in Marketing Management, Juan started Binalot with his brother and a friend in 1996. Initially, they did it just for fun but soon realized that business was going very well.

For too long, the Philippines had been dominated by major Western food brands so when Binalot came onto the scene, it was a fresh change and proved that authentic Filipino food was very much appreciated.

Rommel started from very humble beginnings, taking orders by phone personally and delivering to the offices nearby his condominium. However, his business quickly grew until he had to rent a store space and keep up with deliveries by motorcycle.

Today, Binalot has grown from one stall to become a major franchise player with 37 stores. 8 out of 10 are franchise stores, proof of its solid franchise formula.

Binalot’s menu consists of various favorite meals such as adobo, tapa, bistek, tocino, longganisa among others, all served with steaming hot rice and garnished with appetizing sides of salted egg and tomatoes.

Their prices are very affordable for the average Filipino customer and the banana leaves packaging is definitely a much more environmentally friendly substitute for the non-biodegradable styrofoam box.

Binalot’s ultimate vision is to be the preferred Filipino quick service restaurant in the Philippines which at the same time also promotes Filipino culture and sustains the environment.


If you'd like to apply for this prestigious award, please click the button below

OVERNIGHT HERO CATEGORY 2020

BENG WHO COOKS, SINGAPORE

When life throws lemons at you, what do you do? Well, you make lemonade and pass it out freely to anyone who’s thirsty.

This twist on the popular saying describes perfectly the generous owners of “Beng Who Cooks.” These two young guys, Jason Chua and Hung Zhen Long, found business to be slow when Singapore went into “circuit-breaker” mode during the start of the pandemic in April 2020.

Instead of trying their best to generate more profits for their business, they decided to just pass out free food to anyone who couldn’t afford a meal. The idea for this came from a friend who told them about seeing an old man begging for money in a coffee shop.

News about their kind gesture soon went viral after they shared about it on their Instagram page and they were swamped with requests. They estimated that they had given away around 2,500 meals, consisting of a bowl of rice, a protein and two vegetables, from April to June last year.

Although this was funded from money out of their own pockets, the tremendous amount of goodwill and publicity that resulted from this more than made up for their expenses. What they did earned them a special commendation for the President's Volunteerism and Philanthropy Awards 2020 Special Edition - Our Finest Hour in the City of Good. They were even invited to the Istana to meet President Halimah Yaacob.

The duo has since closed down their hawker stall at Hong Lim Food Centre and opened a new restaurant at Neil Road under a similar name, Beng Who Cooks @39.


If you'd like to apply for this prestigious award, please click the button below

PERSONAL HERO CATEGORY 2020

THRIVING TALENTS, MALAYSIA

With an impressive resume filled with adventures that read like a series of Indiana Jones’ movies and constantly rubbing shoulders with international leaders and celebrities, Michael Teoh Su Lim is a powerhouse of a young man to be reckoned with.

One of Michael’s greatest exploits to date was winning Your Big Year 2011, the world's largest social entrepreneurship competition held among 45,000 people from 168 countries. This led to him becoming a global ambassador that led an expedition to 22 countries, volunteering in humanitarian and environmental conservation projects.

He has participated in numerous interesting community projects, from building wells for the impoverished communities in Peru, to rebuilding homes for the hardcore poor in Colombia, to researching on climate change along the Canadian Rockies in Canada, to rescuing orphan lion cubs in the safari in Zimbabwe, to helping a scientific team unearth a Mayan Ruin in Honduras.

He is also recognized in the Malaysia Book of Records as one of the most influential national youth icons by the Prime Minister.

He has shared the stage with famous people such as Sir Richard Branson, Randi Zuckerberg (Facebook co-founder's sister and former Facebook Marketing Director) and Ted Turner (Billionaire and Founder of CNN).

As a result of Michael’s deep passion in the fields of speaking, coaching and human development, he is now a Certified Trainer and Coach under the Human Resource Development Fund (HRDF).

He has also founded Thriving Talents in 2012, with the aim of inspiring the young people of today to cultivate their talents and to strive towards excellence.


If you'd like to apply for this prestigious award, please click the button below

ABOUT DR. ALISON LLOYD

Dr. Alison Lloyd joined Hong Kong Baptist University (HKBU) as the Associate Vice President for Institutional Research and Strategic Planning in May 2020 and is leading the Office of Institutional Research and Planning. In her current role she supports university planning, spearheads various analytics and business intelligence endeavours to foster a culture of data-informed decision-making, and oversees university rankings. 

Before joining HKBU, Dr. Lloyd served for 14 years in The Hong Kong Polytechnic University in various capacities including most recently Director of International Affairs and Director of Institutional Research and Planning. Prior to joining academia, she worked in the field of management consultancy. Her previous consulting engagements cover strategy, business process re-engineering, performance management frameworks and change management for both private and public sector organisations in the Asia Pacific region. Currently, Dr. Lloyd serves on a number of advisory boards and steering committees pertaining to international higher education. Outside academia, Alison serves as an independent Non-Executive Director of Giordano International Limited (0709: HK), and Director of a social enterprise called WeDo Global. 

ABOUT HUNG VO

A business-impact-proven seasoned advisor with wide influence on consulting many leading multinationals, big locals and tech giant startups, across 15+ varied categories.

Hung Vo is also an award-winning strategist and executive creative director who brought an agency from zero to a reputed local pride and the most international-award-winning local agency in Vietnam in 2016, championing strategies, branding, creative, digital, PR and activation, achieving 70+ awards across Cannes Lions, Adstar, Caples, Tangrams Effectiveness, Smarties Global/APAC and many more, becoming the first-ever local creative agency in Vietnam acquired by a global group - Dentsu Aegis Network since 2019.

He's a catalyst of the country’s next purposeful marketing leaders through experiential and change-creation social education platform Young Marketers, empowered by top local marketers in Vietnam since 2013.

Among the only 3 marketers from Vietnam to be invited as final jury members of Smarties Mobile MKT Awards APAC and PR Asia Awards.

ABOUT YOSHIHISA NAKANO

Born in Tokyo in 1944, graduated from Chiba University of Commerce in 1967. After working at Isetan Corporation (now Mitsukoshi Isetan Co., Ltd.), he joined Suzuya Corporation, as Executive Vice President, opening overseas stores in Paris and New York.

In 1997, he moved to Taiwan as the COO of a major renowned local department store. In 2011, he was invited to be the CEO for Warehouse Terada Corporation in Tokyo.

Nakano was awarded the 2018 Montblanc de la Culture Arts Patronage Awards. 

He retired from Warehouse Terada in June 2019. With the prize money he received from Montblanc de la Culture Arts Patronage Awards, he founded the Eastern Cultural Foundation in August 2019 with the vision of promoting trust through eastern art to bridge the oriental culture across the region. 

His new book “IF YOU THROW EVERYTHING AWAY” was published in May 2020. Also from August 2020, he accepted the role of the executive board member of Startbahn Corporation.  

ABOUT CHO KAY-HYUN

He served as a reporter at MBC and The Kyunghyang Shinmun, as an AE at MBC Adcom, an advertising agency, as an executive director at Woosung Group's Planning and Coordination Office, and a standing advisor at Kia Motors Group's restructuring headquarters. 

He graduated from Kyung Hee University University with a Bachelor of Arts in Korean Language and Literature, majored in Marketing from the Graduate School of Business at Yonsei University, Masters in PR/Advertisement from Graduate School of Newspaper and Broadcasting at Chung-Ang University, and Ph.D. in Business Administration from Graduate School of Cheongju University. 

He has taught brand management, PR theory, marketing management, business administration, and advertising theory at Cheongju University, Chung-Ang University/Graduate School, Sogang University Graduate School of Media and Information, and Sungkyunkwan University Graduate School of Media and Information. 

Books he's written include PR practice, brand marketing, marketing management, and intellectual property rights (as a co-author). Currently, the Brand Marketing Association (www.k-bma.or.kr) conducts training to cultivate experts in the brand field, and four courses a year for brand management, marketing management, trademark management, and intellectual property rights. After training, we certify the "brand management instructor" certification through an exam.  

ABOUT DR. ED FORREST

Professor Edward Forrest is a pioneer in the world of academia in the field of marketing. As an academic he was responsible for setting up the world's first university accredited course in Internet marketing while at Florida State University. Later he created the world's first postgraduate course in Internet marketing at Griffith University, Australia.

In 1996 he published one of the first textbooks on Internet marketing titled: Interactive Marketing: The Future Present. And in 1998 he wrote the first textbook on Internet Marketing Research which was nominated as the tertiary book of the year by the Australian Publishers Association.

In recent years, while acting as the Chair for the Department of Management and Marketing at the University of Alaska, his groundbreaking research into Artificial Intelligence and its impact on marketing has gained wide acclaim from both academics and marketing practitioners. Even though he is now retired, he continues to pioneer research into the impact of technology on marketing. 

While at Griffith, he developed Australia’s first undergraduate and graduate courses in Internet Marketing. He has edited & authored the books - Interactive Marketing-The Future Present; CyberMarketing-Your On-line Consultants; Internet Marketing Intelligence: Research Tools, Techniques & Resources; and The New York Times-Guide to Marketing; Internet Marketing Intelligence: Resources & Techniques.” 

His most recent research articles have helped gain a professional and international reputation for expertise on the applications and emerging impact of Artificial Intelligence on Marketing:

  • 2020/Forrest, McDowell,  Hoanca, " Intelligent Assistants and the Internet of Things as the Next Marketing Landscape,  "Encyclopedia of Organizational Knowledge, Administration & Technologies," IGI Global.  
  • 2018/McDowell, Forrest, Hoanca, "Artificial Intelligence: Redefining Marketing Management and the Customer Experience," International Journal of E-Entrepreneurship and Innovation (IJEEI), Volume 8, Issue 2, 2018.
  • 2017/McDowell, Forrest, Hoanca, "The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing, " Encyclopedia of Information Science and Technology, 4th edition, Chapter 499, (Publisher- IGI Global- 2017).
  • 2015/Forrest & Hoanca, "Artificial Intelligence: Marketing's Game Changer," In- Trends and Innovations in Marketing Information Systems, (Publisher- IGI Global)

ABOUT MERLEE CRUZ-JAYME

Her works push Insights and innovation. She has won major awards that include a Cannes Lion Grand Prix for Mobile, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils and just last year, a Gold and Silver Lion, a gold CLIO, LIAA and Effies for Green Peace “Dead Whale”.

Aside from awards, she has led her agency to win key accounts: Coca-Cola, Nestle, Shell fuels and Wyeth.

Merlee is a sought-after international speaker and an opinion leader when it comes to topics close to her heart: From Working Mothers to Harnessing Creativity. Her well-attended talk in Spikes Asia last year was all about breaking the Glass Ceiling for women.

A seasoned judge in award shows, one of CNN’s Leading Women, and an author/illustrator of a handbook to discover everybody’s creative side “Everyone Can Be Creative”. She is also dentsu APAC's Chief D&I Officer -inspiring women leadership through her #sistergood project.

The pandemic has paved way for her to mentor in a series of webinars. Her helpful videos on creativity leading business for Cannes' "future gazers" and LIA's "Re-Packaging yourself" provide a survival guide for creative, during these trying times.

Merlee is also a mom to 4 creative girls, and an inspiration in breaking the glass ceiling in this mad men’s world. 

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